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Google Page Rank ? Why Does it Matter Anyways?

12 Sep 2010 | By

Google Page Rank ? Why Does it Matter Anyways?

The popularity of Google can be gauged from the fact that the Oxford dictionary included it in its directory as a term that refers to the search mechanism. Since its inception, Google has changed the way people search for information online. Though a late entrant in the field, it has become the most popular search engine on the World Wide Web. This was primarily because of its superior performance, ease of use and high quality of results. In fact, with time Google has grown more than just a search engines. It enjoys unparalleled authority on the internet and its results determine the success or failure of a website in the cyberspace.

Google Page Rank
One of the factors that Google uses to rank web documents is the Page Rank. Google PageRank if a numerical figure on the scale of 0 to 10, 0 being the least and 10 being the highest figure that denotes the quality of the website.

What Determines the Page Rank?

Keyword Density
One of the prime methods that determine the ranking of websites on search engine results is its relevance for the searched query. The frequency of occurrence of the search phrase on the website is what decides where it will be placed in the search engine results page. The occurrence of the search phrase is measured with respect to the length of the web document. This is known as keyword density. The more the keyword density, more will be the relevancy of the website.

However, it should be noted that blatant keyword stuffing would not work. Google knows how to identify these malpractices and penalizes websites for the same. The idea is to disperse keywords strategically along the web document so that the content makes sense at the same time is rich in targeted keywords.

Link Popularity
Another factor to gauge website popularity is to actually determine how popular the website is on the Internet. This can be seen by counting the number of web pages linking to the concerned website. The numbers of links that point to your website tell about how many of them think that your website is worth. The number of inbound links determines the importance of a website and is called its link popularity.

Inbound links is not only measured by the quantity of links to your website but also with the quality of links. If your website has 100 links from malicious or low PageRank websites, it would not be better than having 10 links from high PageRank established websites. Link popularity is another important factor that determines the PageRank of a website.

Content Quality
The quality of content that is uploaded on the website plays yet another important role in determining the PageRank of the website. In fact, this is a preceding factor for link popularity itself. If the content on your website is fresh, original and informative then more and more visitors will visit and websites would want to link to you. This increases your link popularity and soars your ranking on Google.

However, make sure that the content you update is original. Google penalizes website for plagiarized content.

Maneet Puri is a professional web technician and owner of LeXolution IT Services, a web design India company that deals with outsource web design services. It caters to its clientele by providing them with services like website design & development, website maintenance and website administration.

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Importance of Page rank for website

11 Sep 2010 | By

Importance of Page rank for website

Importance of Page rank for website

Page Rank (often denoted by PR) is Google’s ranking software that calculates the relevance of a webpage with its content. Page Rank is a quantity (between 0 and 10) defined by Google that provides a rough estimate of the overall importance of a web page.

 

Page Rank is displayed as a green bar to the left of a webpage listing in the Google Directory, and also in the Google toolbar

The basic factor behind defining a page rank is the keywords

If your keywords are Rare and Unique, then Page Rank doesn’t matter. If your keywords are very Competitive, then Page Rank becomes very important

 

There are “over 200 SEO factors” that Google uses to rank pages in the Google search results (SERPs). There are certain google search engine optimization rules which effects the page rank they are

 

1. Positive ON-Page SEO Factors.

2. Negative ON-Page SEO Factors.

3. Positive OFF-Page SEO Factors.

4. Negative OFF-Page SEO Factors.

 

Some of these factors are listed below:
 POSITIVE ON-Page SEO Factors:

Keyword Keyword in URL: First word is best, second is second best, etc Keyword in domain name: Same as in page-name-with-hyphens Keyword in title tag: Title tag 10 – 60 characters, no special characters. Keyword in description meta tag: less than 200 chars. Google no longer “relies” upon this tag, but will often use it. Keyword in keyword meta tag: less than 10 words. Every word in this tag MUST appear somewhere in the body text. If not, it can be penalized for irrelevance. No single word should appear more than twice.
If not, it may be considered spam. Google purportedly no longer uses this tag, but others do. Keyword density in body text:5- 20% – (all keywords/ total words) Individual keyword density: 1 – 6% – (each keyword/ total words) Keyword in H1, H2 and H3: Use Hx font style tags appropriately Keyword font size: “Strong is treated the same as bold, italic is treated the same as emphasis”. Keyword in alt text: Should describe graphic – Do NOT fill with spam Keyword in links to site pages (anchor text): Links out anchor text use keyword NAVIGATION – INTERNAL LINKS Link should contain keywords. Use hyphenated filenames, but not long ones – two or three hyphens only. Check that all Internal links are valid or not. NAVIGATION – OUTGOING LINKS External link: Link only to good sites Validate all links periodically Less than 100 links out total Avoid “Link Churn” Outgoing link Anchor Text : Should be on topic, descriptive OTHER ON-Page Factors Smaller files are preferred, Try not to exceed 100K page size Use Hyphens in URL Freshness of Pages: Changes over time, Newer the better – Google likes fresh pages. Freshness of Links: Excellent for high-trust sites, May not be so good for newer, low-trust sites Frequency of Updates: Frequent updates are equal to frequent spidering that generates newer cache. URL length: Keep it minimized – use somewhat less than the 2,000 characters allowed by IE – less than 100 is good, less is even better OTHER ON-SITE Factors Site Age:  Old is the best Site Size – Google likes big sites Age of page vs. age of site: Newer pages on an older site will get faster recognition

 

Negative ON-Page SEO Google Ranking Factors

 

Text represented graphically is invisible to search engines. Too high keyword repetition (keyword stuffing) may get you the Over Optimization Penalty. Redirect through refresh metatags:  Don’t immediately send your visitor to another page other than the one he/ she clicked on, using meta refresh. Keyword dilution: Targeting too many unrelated keywords on a page, which would detract from theming, and reduce the importance of your REALLY important keywords.  Flash page : Most SE spiders can’t read Flash content Provide an HTML alternative, or experience lower SERP positioning. Use of frames should be avoided as SE has problems with frames. Excessive JavaScript should not be used. Invisible text Google advises against this. Gateway, doorway page Google advises against this. Duplicate content Google advises against this HTML code violations Google advises against this

 

 

POSITIVE OFF-Page SEO Google Ranking Factors

Incoming links :

Based on the Number and Quality of links to you Google link reporting continues to display just a SMALL fraction of your actual backlinks, and they are NOT just greater than PR4 – they are mixed. Incoming links from high-ranking pages are better. Site Age – Old shows stability. Site Directory – Tree Structure. Complete – keywords in anchor text. PAGE METRICS – USER BEHAVIOR: Page traffic: trend of number of visitors. CTR: how often is the page clicked on. Time spent on page: Relatively long time, indicates relevance hit. If your website pages are bookmarked by user it is good for you. SITE METRICS- USER BEHAVIOR Site traffic: number of visitors are more its better. Time spent on domain: relatively long time indicates relevance hit. DOMAIN OWNER BEHAVIOR : Domain Registration Time: Register for 5 years, Google knows you are serious, register for 1 year, is it a throw-away domain?

 

NEGATIVE OFF-Page SEO Google Ranking Factors

Traffic Buying is not suggested Old links are valued, new links are not. Zero links to you: You MUST have at least 1 (one) incoming link (back link) from some website somewhere, that Google is aware of, to REMAIN in the index. Google hates link-buying, because it corrupts their PR model in the worst way possible. Please check all these points before creating links:
1. Does your page have links it really doesn’t merit?
2. Did you get tons of links in a short time period?
3. Do you have links from high-PR, unrelated sites? Cloaking (practice of presenting different content or URLs to users and search engines.) should be avoided as Serving up different results based on user agent may cause your site to be perceived as deceptive and removed from the Google index. Links from bad neighborhoods: Google says that incoming links from bad sites can’t hurt you, because you can’t control them.

 

 

So we can say that the page rank is the function of page,

Strong on page gives better page rank and strong off page is added advantage If off page is very strong and on page is bad then page rank will be very poor If on page is strong and off page is poor, then PR will not be that badly affected

 

Shilpa Singh, Director Himshilp- Internet Marketing Consultants handling SEO, SEM, website designing and website promotional stratagises.

http://www.himshilp.com

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Google Page Rank Update

10 Sep 2010 | By

Google Page Rank Update

Well it finally happened, the Google Page rank update. Google updated all of my page ranks on all of the sites I manage the search engine optimization for. I am happy to say that none of my page ranks haven fallen and several have gained one or two places.


Google’s last page rank update was in April and many webmasters have been waiting since the last update to reap the rewards of all the hard work they have put in optimizing pages, building quality back links, adding continuous fresh content, and holding their breaths.


I haven’t seen any keyword placement movement since the new Google update but it may take up to two full weeks to see how significant the Google page rank still is to search engines like Yahoo and MSN.


I believe Google page rank is still relevant and will impact millions of websites around the world. The Google page rank is a calculation of various areas of your sites worth and as Google adjust its algorithm to come up with the best possible score for your websites value in the market your are trying to place in again.


Many of you are now seeing page ranks on new sites that have had a score of zero for several months. Others of you have see your great page rank go down, which may hurt your overall placement only time will tell.


I have seen the results of page ranks dropping on Text Link sites due to selling of these links but haven’t seen the punishment Google is said to be giving out to people who purchase these links for their sites. I am sure Google is weighing the cheating factor and grading the sites accordingly.


Now that a new Google page rank has been made, don’t stop optimizing your site planning to wait until the last minute to spam the system. Continue working hard as even more and more competitors are coming online as we speak. Do what’s best for your customer and the search engines usually follow right along.


Good content, placing your links in the right places, and streamlining your met tags will always payoff in the end. Remember in search engine optimization, you have to be patient, be diligent, and know that your are targeting the right keywords and audience for your business.


Until the next big Google update, take care of your business and your business will take care of you.

Get more information at http://wsoaonline.com Read more articles like this one at http://seopros.us

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Is Google Page Rank Still Relevant?

02 Sep 2010 | By

Is Google Page Rank Still Relevant?

What is Google Page Rank and how does it affect me you ask. Google Page Rank is a website score that represents how important a websites relevance is in the category of business they represent. Google gets this score from measuring the amount of quality links pointing to your site from other websites with the same relevance.


If you have a link to your website from another website with a Google Page Rank of 5 and is relevant to the subject matter your company represents, then Google sees that as a quality link. If you can get your link on a homepage of a high ranking website that is relevant to yours, then you will get a higher score than putting it on a sub page of the site which will usually get a lower Page Rank.


Google usually makes a major Page Rank update every three to four months. Its servers around the globe have to compare there information and the Page Rank is not complete until all of Googles servers have been updated with the new Page Rank scores.


The Page Rank is measured from 1 to ten one being the lowest score and ten being the highest you can have. New sites and sites that have not had any search engine optimization applied to them will have a score of 0. If you use Mozilla Firefox for browsing you can install a new add called SEO Quake. This tool will allow you to see how many links you have in Google and Yahoo.


It will show you the sites page rank and when the site was registered. You can do a search in Google for new music for example. The free results will show up with all the link info and page rank score below the text listing. You can compare all the sites for yourself and can make a partial determination that the Google Page Rank is still a large factor is determining your placement for targeted keywords in the free listings.


I currently manage the SEO campaigns for 27 successful websites and have noticed my Google placement on all staying consistent in their positions as Yahoo and MSN positions continue to rise. Google has made several updates on my back link quality and count on each site but I see little movement in the sites placement since April when the last PR update was performed. The page rank is more than just a number and if it is that irrelevant than Google has not made many other major updates on its server since April either.


Just remember, optimize your site for your customers first and for the search engines second. You can get plenty of traffic using the wrong keywords but visitors will see your site is not what they were looking for when they get there. A few quality back links are more relevant than a bunch of non relevant back links. Use common sense and consider what your customers are looking for and what they expect to see when they get to your website.

Get more information at http://wsoaonline.com Read more articles like this one at http://seopros.us

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Search Engine Optimization Journal Adds New PageRank ? Section to Dispel Myths and Educate the Curious about Google Page Ranking

01 Jun 2010 | By


Boston, MA (PRWEB) June 16, 2008

Search Engine Optimization Journal, a Brick Marketing blog covering a spectrum of topics on the increasingly important field of Search Engine Optimization, has added a new PageRank™ section to the website, promoting a broader understanding of what PageRank is and its relevance to Internet marketing. The term PageRank™ is a patented trademark of Google, the most popular search engine on the Internet by a wide margin. Google’s own definition of PageRank™ states:

“PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages ‘important’.”

Since most Web users use Google to find information on the Internet and Google’s share of Internet searches continues to rise, many companies are inclined to focus their Internet marketing efforts on attaining page rank with the industry heavyweight. The new PageRank™ section of the blog is intended to clarify some misunderstandings about the importance of page rank when certain keywords and phrases are entered into the search field of a search engine.

Companies seek a higher page rank on search results pages because they hope to attract more traffic to their websites and thus enhance their site’s marketing potential. But for the purposes of Search Engine Optimization (SEO), focusing all their marketing efforts to achieve higher online visibility with one search engine, even though it is the most popular by far, can be counterproductive.

The new PageRank™ section of Search Engine Optimization Journal dispels some of the common myths about increasing a Web page’s rank through SEO methods so companies seeking the advantages of SEO for their sites can gain a deeper understanding of how these strategies will help them achieve their goals.

Search Engine Optimization Journal, authored by renowned Internet marketing expert, Nick Stamoulis, is one of the Web’s most visited blog sites about the many facets of Search Engine Optimization. Anyone interested in learning more about Google PageRank™ or any other aspect of SEO is encouraged to visit www.SearchEngineOptimizationJournal.com, or call 877-295-0620.

Media Contact

Nick Stamoulis

Search Engine Optimization Journal

877-295-0620

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How to Make More Money by Improving Your Google Page Rank

01 Mar 2010 | By

How to Make More Money by Improving Your Google Page Rank

Page rank is all about the number of links between your website and other relevant websites. Google is actually interested in links between individual pages of a site rather then just a domain.

The page rank of a web page can be seen in the Google page rank bar on the Google Toolbar. It actually takes 10 links to reach PR1, and then a lot more to reach 2 and up. That’s not it, because it also depends on the Page Rank of the page that will be linking to your page. Nobody knows the exact formula Google uses to determine your page rank, but there are ways to improve your rank and thus build your business through more traffic to your site.

Try out these five Google tips to help get more traffic to your website:

1.How can you increase your Google page rank? By increasing the amount of relevant websites that link back to yours. Keep in mind that the links do not need to be specific to your site, but to your specific pages. This is why it’s called page rank.

TIP: Avoid using link farms or Free For All (FFA) pages!

2. Use keyphrases and not keywords. Keywords are not specific enough anymore to help you rank well in Google due to the large number of websites competing for traffic. Avoid wasting your time optimizing your pages using keywords only. By using specific keyphrases where there is less competition you have a much better chance to rank well in Google and to also improve the quality of your websites traffic.

3. Google likes to see a lot of copy on your web pages. The copy text should contain your keyphrases, but should also be informative and helpful. Why would someone visit your website if you just list your keyphrases? The content of your website should encourage your visitors to laugh, think, get upset, and stay informed. But most importantly should bring them back for more.

TIP: Interesting, informative copy is much more attractive to Google then useless nonsense.

4. The easiest way to find quality backlinks for your site is by installing the free Google Toolbar. With it you can find out the Page Rank (PR) and backlinks for any site you visit and then easily determine if it is worth the time and effort to link to that site.

5. Choose a short catchy domain name. If possible, find a keyword for your domain, one that people will remember and that is easy to type into Google or a browser to find what they’re looking for on the Internet.

We are talking about putting in some time and effort, but if you want it bad enough then you have to pay the price. Those who take the time to optimize their pages for Google and achieve a high page rank are the ones with all the traffic.

Copyright 2008 Joe Rispoli

Joe Rispoli can help you reach your online business goals quicker with his FREE advertising resources. His website Ucanto.com could save you thousands of dollars by avoiding marketing methods that just don’t work.

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